CHUCK PATTERSON TOYOTA
Chuck Patterson Toyota is a great example of the potential that private party acquisition has for dealerships. By utilizing our platform and buying tactics, they could reduce their reliance on trade-ins, increase their Total Gross Profit for the year, and gain new customers in the process.
Chuck Patterson Toyota is a franchise dealership in Chico, California. Winner of numerous awards, including Toyota's highest honor, The Prestigious Presidential award. They have been Family owned and operated since 1966.
The management at Chuck Patterson Used Cars knew there had been a rise in private-party auto retail in their market. Buyers were no longer making their purchases from dealerships, and the for-sale-by-owner market was absorbing the customer base.
Chuck Patterson Toyota wanted to expand its acquisition model beyond relying on trades for its used car inventory. It was hard to track or predict the number of trades that came in on any given month. They were tired of playing defense and wanted to take an offensive approach.
The Solution: Absorbing the market
Chuck Patterson Toyota understood that the other dealers in their market weren't their only competition; “Bob” and “Larry” down the road buying and selling their cars from each other were a more significant threat. The solution was to absorb the market and become their area's primary source of used cars.
VETTX helped them build, scale, and perfect a team of buyers and bookers so they could be self-sufficient and not have to rely on anyone for the success of their store.