Dutch Miller Auto Group

Dutch Miller Auto Group was no stranger to acquisition. They had buyers, they had volume, and they had KBB Instant Cash Offer. But they didn’t have consistency. Or control.

That changed when they rolled out VETTX.

Across 16 rooftops, buyers like Nick and Chris were able to ditch the disorganized chaos of ICO saturation and build a process around private party leads that actually worked. One centralized platform. One playbook. Cleaner cars. Higher margin.

“I’m paying the same as I would at auction, just saving the fees. That’s another thousand dollars in gross right there.”

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The Pivot: From Dogfight to Control

KBB leads became a race. Everyone had access, and by the time a Dutch Miller rep reached a seller, the appointment was already set somewhere else.

With VETTX, they weren’t competing. They were first. They had the listings, the contact info, and the platform to move fast.

• Aggregated listings from Facebook, Craigslist, AutoTrader, and more
  
  
• Automated follow-ups to reengage sellers when price drops hit
  
  
• Shared notes, VINs, and appointments between managers and buyers
  
  
• Easy renegotiation and seller-friendly communication
  
  

Even better? They often showed up without the seller realizing they were a dealership, until the check came out.

Better Cars, Bigger Trust

“Most of the cars we buy off the street are 4 or 5 OCR condition. They’ve got maintenance records, two sets of keys, and look like they just came out of a showroom.”

Unlike auction units, which came with grime, guesswork, and extra recon costs, private party cars were cleaner and came with a story. That story helped sales teams build value. And sellers remembered the experience.

Some even came back with friends, siblings, and second vehicles. all asking Dutch Miller to be their “car guys.”

System, Scale, Simplicity

Before VETTX, acquisitions ran on scraps, scattered messages, minimal structure, and buyers juggling KBB with little visibility.

Now? It's a full-stack operation:

• Offers made on every qualifying unit, $100K truck or $2,500 Cruze
  
  
• Instant Carfax pulls, wholesale comparisons, and offer tracking
  
  
• Same-day communication and check delivery
  
  
• CRM-style buckets to manage stages of every deal
  
  
• Seamless handoffs between team members
  
  

Even long drives turned into multi-car buys. One trip to Cincinnati yielded not one, but four purchased vehicles from different sellers, including a Genesis GV70 that perfectly matched the VP’s wishlist down to the color and mileage.

Results: Cleaner Cars, Higher Margins, Happy Sellers

• Private party cars with OEM-level presentation and minimal recon
  
  
• Sellers turning into repeat customers and referral engines
  
  
• No auction fees, faster turnaround, and tighter buying control
  
  
• Team alignment across rooftops with a shared, transparent system
  
  

The Road Ahead

What started as a test became a system, and what looked like a side strategy is now part of Dutch Miller’s core acquisition engine.

“If it fits our criteria, we’re making an offer. The more contact we have, the more successful we are.”

With VETTX, they’re not chasing leads, they’re owning the process, turning one-time sellers into lifetime customers, and building margin back into used car sales the smart way.

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