Park Marina Motors

Park Marina Motors has been buying off the street since before it was cool. Now with a full-time buyer and a structured process, they’re closing 10 to 30 deals a month without touching the auction.

Type:

Independent

Brand:

None

Problem:

Staffing/Manpower

Poor Vehicle Quality

Low Volume

Solution:

Buyer Recruiting

Success Training

Streamlined Workflow

Problem

Auction cars were beat up, expensive, and killing gross. Private-party deals were rare and unstructured, maybe one or two a month.

Strategy

Park Marina leaned into a structured street-buying program. With help from VETTX, they recruited a full-time buyer, centralized their workflow, and made private-party their primary source.

Results

Private-party purchases jumped to a 10-car monthly floor, peaking at 30. Gross went up. Vehicle quality improved. Auction reliance dropped off almost completely.

Key Metrics

10-30

Private Buys/Month

1

Full-Time Buyer Recruited

Before It Was Cool

Park Marina Motors was ahead of the curve. Long before “buying from the public” became the hot topic, they were already trying it.

But it wasn’t structured. Private-party buys happened randomly, maybe once or twice a month. Most inventory still came from auctions, even though the results weren’t great.

“Most of us dealers say it’s at the auction for a reason,” said co-owner Brenna Stansbury.

The cars were rough. The fees were worse. With transport and recon, margins got thin fast.

‍

“If I could never attend a physical auction again, I would not”

Brenna Stansberry

The Shift to Private Party

Once Park Marina got onto the VETTX platform, everything changed.
Street purchases jumped overnight. Ten became the new minimum. Some months hit thirty.

It wasn’t just about convenience. The cars were better. The deals were better. And the reputation got better too.

“We’re getting a better deal on it. We’re able to pass on a better deal to our consumer. It builds our reputation.”

One Buyer, Big Results

Recently, Park Marina took the next step. They signed up for VETTX’s buyer recruiting service.

VETTX helped them source, screen, and place a full-time buyer dedicated to the private-party process. That buyer is now up and running, working leads, sending offers, and driving volume.

It’s proof that even small independent dealers can scale street buying with the right support.