Acquisition Coaching
Most buyers walk away from cars the data says they'd win.
Bi-weekly sessions with a coach who has bought cars off the street and knows the number to chase this week. Not a support line. A coach.
The coaching is hands-down the best feature. Cameron is an incredible coach.
Santiago Montes
Putnam Family Dealerships · Google review
Hoblit CDJR moved a salesperson into the buyer seat. Coached from zero, he buys 20 cars a month.
The problem coaching solves
Buyers don't stall because they're lazy
They stall at eight cars a month and can't tell you why. The close rate quietly falls, and nobody can see where the deals died. The playbook covers the fundamentals; coaching makes them stick.
The average car sells for about 12% under its listed price. That gap is where the deals your buyer never calls on go to die.
Left alone
Most buyers appraise off the listing price, decide their number is too far away, and never make the call.
Coached
The coach catches it in week two, and the calls start happening. Week three beats week two. That is the whole point.
Straight from the coaching floor
The mistakes we fix most
Not software problems. Buying problems. The five that show up in almost every stalled pipeline.
Follow-up that quits too early
Most lost cars were not lost, they were left. Coached follow-up picks them back up.
Messages sellers don't answer
Rebuild the opener and the cadence until response rates move.
Buyers and managers talking past each other
Who appraises, who approves, how fast. One clean channel between the buyer and the desk.
Talk tracks with no urgency
Price conversations that make sellers act now, and flip buys into trade-ins.
A buyer nobody in the market trusts yet
Reviews from sellers, a real name in the market, trust that compounds.
How it works
A rhythm, not a hotline
Most vendors train your buyer and disappear. We go the other way: every two weeks, a working session on your buyer's real deals, with targets in the platform between sessions. It is one piece of the whole system.
Film review
Pipeline and numbers, line by line
Teardown of specific deals: what the seller said, what your buyer said
Where the stall is hiding
Targets in the platform
Contacts, offers, and appraisal speed to hit
The coach sees the same dashboard your managers do
No hiding from the number
What moved
Did the number move, and why
New stall, new fix
Week over week, the job takes shape
The scorecard
Every session starts with the same page
Benchmarked against peer dealerships at your maturity. Reviewed with your buyer, line by line.
Numbers end the guessing
"Work harder" is not coaching. The scorecard shows where your buyer is ahead of peer dealerships, and where cars are being left behind.
Effort and funnel, against peers at your maturity
The three changes most likely to move the number, ranked
Reviewed live with the coach, every session
Who's coaching
Coaches who have done the job
Every coach has bought cars off the street and lost the exact deals your buyer is about to lose. No buyer in the seat yet? We recruit them too.
Deal teardowns, not dashboards
Not "let's look at analytics." Let's look at this specific F-150 opportunity: what the seller said, what you said, and what you say next time.
Accountability your managers feel
Your side of the deal is a weekly meeting where someone looks at the buyer's numbers. The coach arms that meeting with what to look at.
New buyers ramp, good buyers scale
A zero-experience hire gets built from the ground up. A stalled veteran gets unstuck. The cadence is the same; the work is personal.
Meet the coaches
The people on the other end of the call
Not a support queue and not a chatbot. A coaching team that has helped dealers quadruple their average monthly purchases.
Aydia Thompson
Cameron Christian
Amber
The Proof
What coached stores say
The training and support have been great. Very responsive to questions and thorough explanations.
The team behind the scenes has been incredibly helpful. It's a very intuitive platform.
Sheri Cortelloni
Bettenhausen Auto · Google review
Amber, who has been an excellent coach. Her guidance has made it much easier to learn the platform and get the most out of its features.
Daisha Resendiz
Galleria Chevrolet
If you were thinking it, someone else asked it
FAQ's
Buying off the street is a different job than buying at the lane. Different sellers, different conversations, different math. Plenty of experienced buyers stall at eight cars a month and can't say why. The coach's job is finding the why.
Every two weeks, in a structured working session. It's a defined cadence with defined work between sessions, not an open calendar or a support line. Teams with more than three buyers meet as a team.
People who have done this exact job: bought cars from private sellers, worked the follow-ups, lost deals and figured out why. They coach from experience, not from a script.
Three things. One person owns the seat. Appraisals turn around the same day the buyer tags them. And someone in your building looks at the buyer's numbers in a weekly accountability meeting. The coach makes that meeting easy to run.